FIFA World Cup 2014: Brazilian Goals

Brazilian Goals
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On 12 June 2014 the 20th FIFA World Cup kicks off in Brazil. The eyes of the world have been on the host country, eagerly awaiting the return of ‘The Beautiful Game’ to Brazil. There has also been much reporting on the anger among Brazilian people as to what is seen as excessive spending on stadia and associated infrastructure. This overview report Brazilian Goals, evaluates the returns and impacts of previous World Cup events on host nations, and considers the long-term gains for Brazil. Most of the benefits of hosting the World Cup are indirect and long term; therefore difficult to directly quantify. The report finds that measuring the success or failure largely depends on the host nation’s motivations for holding the event, which are not necessarily limited to financial gains.

Source: www.colliers.com

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