We’re on the move more than ever before: from increased global travel, to our escalating use of mobile devices on a daily basis. Let’s face it, tweeting on smartphones and browsing on
tablets have become as much a part of our day-to-day routines as brushing our teeth and getting dressed. This increasingly mobile world has produced a new generation. #GenMobile are a group of people for whom smartphones have gone beyond personal entertainment and BYOD. In fact, they’re now shaping their lives, especially their working lives, around mobile devices.
This report will give you a greater understanding of just how to spot #GenMobile, what they expect in the workplace and how, as an employer, you can best cater to their mobile needs.
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