As a leading facilities management software provider, Service Works embraces new technologies, both through its product offering and its social media presence. Online media channels, such as LinkedIn and Twitter, which foster interaction, have rapidly become essential elements of many business’s marketing strategy and are changing the way in which organisations operate.
Many of the social media platforms are valuable marketing tools that complement traditional media and directly connect businesses with clients. According to the 2012 Social Media Marketing Industry Report, 94 per cent of marketers use social media to market their businesses, with 83 per cent agreeing that social media is important to their businesses. This white paper considers how organisations involved in the facilities management sector can use social media to connect with clients, potential clients and other stakeholders, as Service Works has done since raising its social media profile.
Social_Media_for_the_Facilities_Management_Sector (4.7 MiB) [Debe estar registrado para ver el archivo]