The crowd in the cloud

World-class companies achieve leadership status by continually challenging their industry paradigm and reinventing their market approach. That can also involve making fundamental changes to the way they deliver products and services. This white paper describes an important new competitive strategy: enterprise crowdsourcing.

Over the last few decades, enterprises have become proficient in outsourcing work to best-in-class providers onshore or offshore. Industry, as a whole, has already banked the benefits of solutions that consolidate infrastructure, improve processes and lower the cost of labor. In  that sense, outsourcing and offshoring are no longer regarded as models that deliver competitive advantage. Rather they have become table-stakes for competing in the global arena.


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