El Metaverso y el Facility Management

The Metaverse and Facility Management

It has already been made official that Facebook is now Meta. In the explanatory video, Mark Zuckerberg states that the purpose of the change is to begin the next chapter of the future of the Internet, which he describes as a 3D journey into the metaverse. The social network keeps its name, what changes is that of the conglomerate, owner of 80 other companies including Instagram (bought in 2012), WhatsApp (bought in 2014) or the now very convenient Oculus, acquired in 2014 for 2 billion dollars.

No turning back

Some renowned analysts like Benedict Evans point out that Meta does not want to be “a tenant” of a prospective technology, as they have been with Smartphones, but rather, “the landlord”. They are not alone in this race, since giants like Apple, Microsoft, Google or Epic Games are also competing. In the same way that no one “owns” the Internet, it seems that the big players are looking to obtain a piece of the Metaverse. Companies like Decentraland, Cryptovoxels or Somnium Space are already selling plots in those digital universes, and you can even start buying the furniture, all certified via NFTs. In order for this to become standardised, one of the keys will be to unify software and hardware, an essential element which is already being acquired by those who don’t have it.

The Facebook group, now Meta, is worth about $300 billion, has more than 3 billion active users and has relaunched its virtual currency, whose name has changed from Pound to Diem. These are some of the indicators which give a sense of the pillars that support its CEO’s vision. The fact that the company invests between $12 and $14 billion a year in research (the same amount that the European Union contributes), suggests that Mr. Zuckerberg is not fantasising. Conceivably, it may this very data which is encouraging owners of large fortunes to put some of their wealth into this still emerging yet dynamic, what we will call, sector.

The metaverse is a reality, what remains to be seen is when it will be commonplace. By the time it is, all affected areas will have had to position themselves or adapt. Let’s consider the impact of the Internet on business; nowadays almost everyone has a website or a social media profile. The first website was created 30 years ago, LinkedIn in 2003, Facebook in 2004 and YouTube in 2005.

All in one

At Connect 2021, as well as the new name, Project Cambria was announced, which is developing, among other things, a new virtual reality headset which is more compact and lighter than the current Oculus Quest. Rumour has it that the project has no budget limit and that there are more than 100 companies working on the future of the hardware that will help bring the metaverse to life. This, according to Zuckerberg, will “unlock social interactions and make it much easier to be productive” (yes, you heard right… he said productive…).

Currently, we have the phone to communicate, access social networks or information, and work, yes, for a limited time. It is worth mentioning that in the last 15 years the percentage of Smartphone users has increased from 2% to 85% worldwide. What might ensue when all this takes place in the same space, albeit virtual, and for an indefinite period of time?

Moving along the same lines, two new disclosures are the launch of Horizon Worlds, which will enable friends to meet virtually and carry out activities together, and Horizon Workrooms, which enables virtual work meetings, where, beyond seeing the face of the interlocutor in a rectangle, it will be possible to differentiate gestures and facial expressions. It will be the closest thing to being in an office where you can see people passing by, greet them, etc. All with the same device.

Where does that leave Facility Management?

It is not possible to analyse FM in a generic way, but we can observe it through its 6 main areas: in the Corporate Real Estate area, in a few years we might have our corporate building located in an exclusive environment, but in one of the virtual universes. Few relocations will be made there and remodelling will be digital, so a new door will open to the world of Project Management. Energy and sustainability issues will take on a new dimension, although they will not disappear. The big transformation will be in the workplace, as everything points to the metaverse delivering remote work, though it will be much more captivating than it is now. And finally, let’s see what will become of facilities services, something that is mistaken for FM: people will continue to need support in their daily lives, and even if offices are not cleaned or maintained, people will certainly need to eat and rest, and their well-being will take on a more important role than it has now.

How will we get there? Well, we don’t know, but Facebook, sorry, Meta, is definitely already testing it on its employees, which are estimated at 70,000 people worldwide. Not bad as a test base. In its latest remote work policy, it has already changed its previous approach, whereby some workers were allowed to operate from home, to now saying “all those who can work remotely will be able to do so”.

When will we get there? It has been announced that more than 10,000 workers, mainly in Europe, will join Meta over the next 5 years to pilot the metaverse project. Many point out that this time frame is too optimistic to achieve decisive implementation percentages, yet they add that this is indisputably the beginning of the change.

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You can choose between these 3 options to participate:

How to participate?

Collaborating with the Observatorio FM is a personal and voluntary decision, and there is no contractual obligation or economic retribution for it.

Any interested person can apply to participate as a leader of a new project, or apply as a collaborator in an existing one.

A technical committee will evaluate the subject matter of the proposed projects and the applications of the participants, deciding which ones are carried out and by whom.

Each person decides how much they want to dedicate, depending on their availability or type of project. The aim is for it to be an altruistic activity and not an additional workload.

What does it consist of?

To promote and publish studies that help professionals in the sector and to help others understand our profession and discipline.

The results and deliverables are shared openly, always acknowledging the contributions of all authors and contributors.

The Observatorio FM’s activity will respect the objectivity, ethics, rigour and good practices that govern our Research area.

Contributors have access to the best collaborative tools, sectoral information and contacts, as well as the assistance of expert consultants and researchers at international level.


FM Observatory

FM Observatory is a platform which develops and disseminates Facility Management information. It’s accessible to all those who’d genuinely like to participate. Ethical use and objectivity are essential, and all results must be shared. You decide how long you devote to it and what you want to achieve.

You can participate as:

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We will provide:

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All contributions will be given credit in completed projects.



We are part of the European research group and we work in international teams to develop different types of initiatives:

  • Public financing
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We also work for service providers who require support with decisions linked to:

  • Positioning
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As accredited experts in the drafting processes of European and International standards on Asset and Facility Management, we are the perfect partner to assist you with:

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FMHOUSE is the only Spanish-speaking consulting firm that participates in these processes.



At FMHOUSE we think that progress made in Facility Management should be shared, so we strive to produce and publish the following material:

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The “FM Observatory” is open, should you like to contribute with a publication.



Our view of spaces or workplaces from a Facility Management perspective leads to a better understanding of such a need as a service, as it is essential to apply the same logic and methodology.

Generally we offer:

  • Assessment and optimisation
  • Design strategies
  • Solutions and scenarios
  • Wellbeing and productivity

We apply our knowledge and experience to offices, learning spaces, shopping centres and the industrial environment.



In order to make the right decisions, clear accurate market data as well as facts about the organisation itself is essential. In the Facility Management environment, this is even more critical due to the impact it has on business.

Examples of benchmarks:

  • Operating costs
  • Resource use/allocation
  • Audits and compliance assessment

These services are requested mainly by end users, but also by service providers.


Customer Experience

Facility Management’s overarching goal is customer satisfaction, whether they are internal or external. Understanding their feelings and needs is the key to offering a good service.

Our support is based on:

  • Satisfaction assessment
  • Customer perception
  • People-oriented models
  • Change management

We strive to understand and get to know our clients’ customers, in all sectors and types of businesses.


Digital Transformation

The Facility Management world is experiencing a major transition to digital environments. We help our clients understand how it impacts them and assist them throughout the change.

Our areas of support are:

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We operate as independent advisers, not as brand vendors.

We advise end-users and service providers.

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All kinds of companies need to define or improve the way in which it structures supporting activities provided by Facility Management.

Our main products are:

  • Status diagnostics
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  • Grouping and models
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Our proposals are structured according to individual requirements.

We help end customers and also service providers.

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