Superstitions in Real Estate

During the past month of March we could witness the purchase of ‘España Building’ in Madrid by Wang Jianlin, a property tycoon. The building, which used to belong to Banco Santander, has been bought by this businessman, one of the richest men in China for 265 billion €, and which means around a 30% less than what Emilio Botín paid to Metrovacesa, which was the former owner.

Jianlin has set his eyes on Madrid and, after buying the 20% of the football team Atlético de Madrid, he has had some other meetings looking to invest somewhat 3,000 billion euros in Campamento, an area in the Southwest of Madrid where the Ministry of Defence’s facilities were formerly located. In this ground of over 2 billion square meters, the owner of the Wanda Group (specialized in leisure and commercial centres) could build a big leisure, commercial and office complex.

The investment of the Wanda Group has created a pull effect amongst Chinese investors, who are currently the ones with a higher percentage of investment in the total foreign capital that is coming into the Spanish property market.

And now what we wonder is if these Chinese investors will bring with them their superstitions. In China, the number 8 is the lucky number by excellence. SIM cards’ price are directly proportional to the amount of eights they have, licence plates with eights are highly valued and, in the property sector, offices located on the 8th floor or those containing an 8 (18th, 28th, 38th…) are much more expensive than the ones located on other floors. Will these apartments’ or offices’ prices also rise in Spain due to the potential demand?

It is likewise necessary to take into account that there are other less fortunate numbers and 4th floors or the ones containing a 4 are the ones less wanted, since 4 is pronounced in Chinese like the word ‘death’.

For Hong Kong citizens it is inconceivable to buy an apartment where a non-natural death has occurred (murders or suicides), but property speculators and people from different cultures buy these properties at low prices, thinking that the value will rise in the future.

Hong Kong Real Estate agents have established a ranking to show this characteristic in their ads. Four skulls mean that the apartment has an extremely macabre history and that it has been released to the media. Three skulls mean that the apartment has been the scene of a crime but it has not had media exposure. Two skulls mean that there has been a suicide that has not been on the media and, finally, one skull means that there has been a home accident with a fatal outcome in that apartment.

Of course, superstitions are not only found in China. Currently New York buildings are being built where you go straight from the 12th to the 14th floor. According to a study developed by CityRealty on 650 buildings in NY, floor numbering is accurate in less than 10% of them. This is an acquired habit due to marketing reasons; they don’t want to reduce their potential buyers for superstition reasons.

Will the Spanish property market adapt to new investors?

Photo by: Cirofono

share on your social networks
Share on facebook
Share on twitter
Share on linkedin

Do you want more information about what we do in Consultancy, Training and Research en Facility Management?

Hola, ¿cómo
podemos ayudarte?

Rellena el siguiente formulario y te enviaremos el reglamento interno y código ético:

Participate in the Observatorio FM

You can choose between these 3 options to participate:

How to participate?

Collaborating with the Observatorio FM is a personal and voluntary decision, and there is no contractual obligation or economic retribution for it.

Any interested person can apply to participate as a leader of a new project, or apply as a collaborator in an existing one.

A technical committee will evaluate the subject matter of the proposed projects and the applications of the participants, deciding which ones are carried out and by whom.

Each person decides how much they want to dedicate, depending on their availability or type of project. The aim is for it to be an altruistic activity and not an additional workload.

What does it consist of?

To promote and publish studies that help professionals in the sector and to help others understand our profession and discipline.

The results and deliverables are shared openly, always acknowledging the contributions of all authors and contributors.

The Observatorio FM’s activity will respect the objectivity, ethics, rigour and good practices that govern our Research area.

Contributors have access to the best collaborative tools, sectoral information and contacts, as well as the assistance of expert consultants and researchers at international level.


FM Observatory

FM Observatory is a platform which develops and disseminates Facility Management information. It’s accessible to all those who’d genuinely like to participate. Ethical use and objectivity are essential, and all results must be shared. You decide how long you devote to it and what you want to achieve.

You can participate as:

  • Leader: define the topic and coordinate the activity
  • Collaborator: help with development

We will provide:

  • Current situation and trends regarding the subject
  • Access to experts and advisers
  • Collaborative tools
  • Design assistance and dissemination platform

All contributions will be given credit in completed projects.



We are part of the European research group and we work in international teams to develop different types of initiatives:

  • Public financing
  • International bids

We also work for service providers who require support with decisions linked to:

  • Positioning
  • Product launches
  • Finding partners


As accredited experts in the drafting processes of European and International standards on Asset and Facility Management, we are the perfect partner to assist you with:

  • Standards alignment
  • Assistance with certification
  • Specialised training

FMHOUSE is the only Spanish-speaking consulting firm that participates in these processes.



At FMHOUSE we think that progress made in Facility Management should be shared, so we strive to produce and publish the following material:

  • National and international trends
  • Industry analyses
  • Market studies

The “FM Observatory” is open, should you like to contribute with a publication.



Our view of spaces or workplaces from a Facility Management perspective leads to a better understanding of such a need as a service, as it is essential to apply the same logic and methodology.

Generally we offer:

  • Assessment and optimisation
  • Design strategies
  • Solutions and scenarios
  • Wellbeing and productivity

We apply our knowledge and experience to offices, learning spaces, shopping centres and the industrial environment.



In order to make the right decisions, clear accurate market data as well as facts about the organisation itself is essential. In the Facility Management environment, this is even more critical due to the impact it has on business.

Examples of benchmarks:

  • Operating costs
  • Resource use/allocation
  • Audits and compliance assessment

These services are requested mainly by end users, but also by service providers.


Customer Experience

Facility Management’s overarching goal is customer satisfaction, whether they are internal or external. Understanding their feelings and needs is the key to offering a good service.

Our support is based on:

  • Satisfaction assessment
  • Customer perception
  • People-oriented models
  • Change management

We strive to understand and get to know our clients’ customers, in all sectors and types of businesses.


Digital Transformation

The Facility Management world is experiencing a major transition to digital environments. We help our clients understand how it impacts them and assist them throughout the change.

Our areas of support are:

  • Process digitization
  • Viability and integration
  • Digital culture
  • Technological response

We operate as independent advisers, not as brand vendors.

We advise end-users and service providers.

Hello, ¿how
can we help you?


Service Design

All kinds of companies need to define or improve the way in which it structures supporting activities provided by Facility Management.

Our main products are:

  • Status diagnostics
  • Service dimensioning
  • Grouping and models
  • Help with tenders
  • Assistance with implementation

Our proposals are structured according to individual requirements.

We help end customers and also service providers.

In FMHOUSE, we use third party cookies to improve our services. If you continue with navigation, we will consider that you accept our terms of use y nuestra privacy policy y de cookies